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Guest Post Pitch Kit
4 proven email templates for securing guest posts, digital PR coverage, and resource page links. Copy, personalise, and send — response rates average 15–25%.
4 Proven Pitch Templates
Template 1: Guest Post Pitch
Best for: Pitching original articles to industry blogs
Subject: Guest Post Pitch: [Article Title] for [Their Site Name]
Hi [First Name],
I've been reading [Their Site] for a while — particularly your piece on [specific article]. Really solid breakdown of [specific point].
I'm [Your Name], [your title/role] at [Your Site]. I'd love to contribute a guest post for your audience on a topic I think they'd find genuinely useful:
"[Proposed Article Title]"
Here's a quick outline:
- [Key point 1]
- [Key point 2]
- [Key point 3]
I've written similar pieces for [Publication 1] and [Publication 2] (happy to share links).
The piece would be 1,500–2,000 words, original, and not published elsewhere.
Would this be a fit for [Their Site]?
Best,
[Your Name]
[Your Website] | [Your Title]
Template 2: Resource Page Link Request
Best for: Getting added to curated resource lists
Subject: Resource suggestion for your [Topic] page
Hi [First Name],
I came across your resource page on [topic] at [URL] — great curation, especially the section on [specific part].
I recently published a [guide/tool/research piece] that might be worth adding: [Your URL]
In short, it covers [brief description in one sentence]. It's already been cited by [mention a notable citation if you have one].
Happy to share the link back from our resources page if that's helpful.
Either way, keep up the great work on [Their Site].
[Your Name]
[Your Website]
Template 3: Broken Link Replacement
Best for: Replacing dead links on high-authority pages
Subject: Broken link on your [Topic] page
Hi [First Name],
Quick heads up — I noticed a broken link on your page at [Their URL]:
The link to "[Anchor Text]" ([broken URL]) is returning a 404 error.
I have a piece that covers the same topic and might be a good replacement: [Your URL]
It covers [brief description] and is regularly updated.
No worries if not — just wanted to flag the broken link either way.
[Your Name]
[Your Website]
Template 4: Digital PR / Data Study Pitch
Best for: Pitching original research and data to journalists
Subject: Data: [Surprising finding] — [Your Research Title]
Hi [First Name],
I have some original research that might be interesting for your [beat/column]:
[Your Research Title] — Key finding: [Specific statistic or surprising insight]
We surveyed/analysed [methodology in one sentence]. Some of the findings:
• [Stat 1]
• [Stat 2]
• [Stat 3]
Full research available at: [Your URL]
Happy to provide additional data cuts, a quote from our team, or an exclusive angle if that works better for your publication.
[Your Name]
[Your Title] at [Your Company]
[Your Website] | [Phone if appropriate]
Tips for Higher Response Rates
📖 Read Their Content First
Reference a specific article they published. Generic pitches get ignored — specific references show you actually read their work.
⚡ Keep It Short
Under 150 words for the initial email. Editors are busy. If they're interested, they'll ask for more detail.
🎯 Match Their Audience
Only pitch topics their audience would genuinely find useful. Relevance is the single biggest factor in acceptance rate.
📅 Follow Up Once
If no reply after 7 days, send one short follow-up. After that, move on — multiple follow-ups damage your reputation.
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