ChatGPT & AI Search Growth
800M
Weekly active users on ChatGPT as of October 2025
Source: OpenAI, 2025
2.5B
Daily prompts processed by ChatGPT globally
Source: OpenAI, 2025
65%
Of ChatGPT prompts that qualify as search-intent queries
Source: Semrush, 2025
527%
Growth in AI-referred web sessions year-on-year (2024–2025)
Source: Previsible AI Traffic Report, 2025
73%
Similarity between ChatGPT Search results and Bing top results
Source: WebFX, 2025
47%
Of brands with no GEO strategy as of 2026
Source: Ahrefs, 2026
Google AI Overviews
40%
Of Google searches now trigger an AI Overview
Source: BrightEdge, 2025
58%
Reduction in CTR for top-ranking content in AI Overview categories
Source: Ahrefs, 2025
40%
Of AI Overview citations come from pages in the organic top 10
Source: Semrush, 2025
30–40%
Higher AI citation rates for pages with FAQ schema vs no schema
Source: Dataslayer GEO Report, 2025
41%
Improvement in AI citation rates from adding statistics with citations
Source: Princeton/Georgia Tech GEO Research, 2024
32.5%
Of all AI citations generated by comparison-format content
Source: Princeton GEO Research, 2024
Traditional SEO in 2026
53%
Of all website traffic comes from organic search
Source: BrightEdge, 2025
27%
Average CTR for position #1 in Google search results
Source: Backlinko, 2025
3.5x
Higher AI citation likelihood for sites with 32,000+ referring domains
Source: Yotpo Research, 2025
75%
Of users never scroll past the first page of Google results
Source: HubSpot, 2025
200+
Ranking signals used by Google's algorithm in 2026
Source: Google Search Essentials, 2025
8x
Better long-term ROI from SEO vs paid advertising
Source: Search Engine Journal, 2025
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